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In a number of destinations, tourism helps to ensure higher water quality and better protection of nature. It can generate additional resources to invest in environmental infrastructures and services.
Eco-tourism also has an active social dimension. It seeks to benefit local communities by giving them control over how the tourism develops, and by helping locals to use their lands and resources in more sustainable ways.
Ecotourism has become one of the fastest growing sectors in the tourism industry, growing annually by 10-15 percent worldwide.
“Greenwashing” is a key problem in the industry, meaning that some agencies use the term “eco travel” much too loosely.
Ecotourism can be defined as “Responsible travel to natural areas that conserves the environment and improves the well-being of local people.” It is a growing niche market, but its elusive and multifaceted nature makes it difficult to measure its size and market share. An extremely rough estimate of the world’s international ecotourism arrivals (notwithstanding the domestic visitors to natural areas) would be 7 percent of all tourism arrivals, which is expected to amount to 70 million visitors in 2010.
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